Specialized Concept Store

Specialized Concept Store Logo

For over a decade Cycle Surgery has enjoyed working with Specialized, selling off-road, road & hybrid bikes through the growing chain of CS stores.

This relationship is at its most obvious in the Specialized Concept Store in London’s Covent Garden.

Always at the forefront with its range of bikes and equipment, this flagship store displays Specialized bikes at every price point, from the £12 k McLaren Venge to the £400 Sirrus: if you commute – we have a bike for you. If you go off road – we have a bike for you. If you race – we have a bike for you. And if you just want to get out and ride! – then, guess what – we have a bike for you. We can custom build on Specialized’s extensive range of frame sets so you can choose your frame and components & have your own unique Roubaix, Tarmac or Venge on the run up to Box Hill 48 hours later. The store also carries Limited Edition models – Cavendish’s 100 Victory celebration frameset, Contador’s 2014 SL4, the Troy Lee Designs custom finish Demo 8 Frameset.

The store also has a qualified Specialized BG Fitter who can analyse your riding position and get you in to the optimum position for performance and comfort. This is a Professional fitting service booked through the store, and uses motion capture video, cleat alignment, saddle adjustment and an array of physiological tweaks and fettles to make you more ‘at one’ with your bike. Full details from the store.

The store also runs events by cyclist, for cyclists: a recent Women’s Evening had 70 visitors enjoy some basic maintenance training and a lesson on bike fitting.

Every bike sold has a free follow up safety check, and we offer various Service Plans to make your life easier & keep your bike running sweeter.

View the Cycle Surgery Specialized Concept Store

See the Specialized range online

View the entire range of Specialized products, including everything we stock at our concept store, online!

Here you'll find all of your favourite Specialized products including S-Works gear, BG FIT clothing & equipment, bikes, helmets, saddles and much more!

Find the Specialized online shop here...

The new range by Mark Cavendish...

The new range by Mark Cavendish

Meet the team

The current team are all experienced cyclists and are keen to get you on to the bike of your choice and the workshop offers every service from a basic clean and lubricate through to Custom Build. See Price Guide below.

Specialized - Robin

Robin - Store Manager

Current Bike
Roubaix; plus no-name steel frame commute bike.
Bike of Lust!
S-Works Roubaix Red 22
Cycling High Points
Swaledale, Arkengarthdale, N York Moors off road – ‘back in the day’; North Down CC Coastal Challenge – a glorious road ride around the Ards Peninsula in Northern Ireland.
My glass is always half empty. Or half full. But I always have a glass!
Specialized - Donna

Donna - Assistant Manager & BG Fit Associate

Current Bike
Venge for racing, Equilibrium for training and a foldie-uppie Brompton for everything else.
Bike of Lust!
Anything with Tom Boonen in the saddle
Cycling High Points
Racing in the Westminster Grand Prix, training in Majorca
I’m a qualified gymnastics coach
Specialized - Luis

Luis - Mechanic

Current Bike
Tarmac custom build
Bike of Lust!
S-Works Tarmac Di2
Cycling High Points
Loving English weather
I worked for Specialized in Alicante for 2 years: they don’t sell winter clothes...
Specialized - Ben

Ben - Sales Assistant & Mechanic

Current Bike
Globe Roll SE
Bike of Lust!
S-Works Allez Ltd & S-Works Epic WC
Cycling High Points
Racing fulltime as Amateur Elite in France – 6 seasons; once did 11 hour training ride & 320km! (ouch).
Known in one of my previous workshops as WrenchForce (‘it ain’t seized – it just needs WrenchForce’)

Demo Fleet Sale

After a successful year of trialling our Demo fleet we are now making those bikes available to buy, so there are great deals available, with 20% off each of the following models.

(There is only one of each size available so they will be sold on a First Come, First Served basis)

Off-Road Models Available Cost
CAMBER FSR EVO 29 L (large) & M (medium) £2200.00
EPIC FSR COMP CARBON 29 L & M £3200.00
Road Bikes Available Cost
ROUBAIX SL4 DISC SORA COMPACT 54, 56, 58 £1500.00
TARMAC SL4 SORA M2 54, 56, 58 £1300.00
RUBY SORA X3 51, 54 £1300.00

We also have a wide range of Specialized trip computers available at 20% discount, along with other end of line items – a visit to the store will make it clear!

If you are taking your cycling up a notch next season, come and see us for a Body Geometry Fit. We will assess your position on the bike and where needed, make adjustments. This is a three hour process covering all aspects of your position on the bike. Call the store for more info and to make a booking. You can find out more here.

Customer Testimonials

"Hi Robin and Donna

Just wanted to drop you both a line to say a big thank you for the wonderful service I have received from the guys in Covent Garden recently. From buying the new bike to its first service I have been very happy with the way I and my bike have been looked after. With such a dearth of good cycling stores around, its the least I can do to express my appreciation!

I would very much like it if you would pass on my thanks and best wishes to the staff"

Russell B, 21st September 2013

Workshop Services

cytech logo

Our Workshop mechanics are Cytec qualified which is the benchmark for quality service in our industry. Our workshop has all the necessary tools and parts to get your bike fixed up and back on the road, usually with same day service. If the repair requires a specialist part then we can special order it in for you and book your repair as soon as it arrives. Our workshop team are happy to answer customer enquiries and give good honest advice to help you decide what level of service your bike needs.

In order to give you a transparent overview of pricing for all activities carried out in our workshops, we have listed approximate costs below. All prices serve only as a guideline and can vary depending on the age, condition and type of bike. There is a minimum labour charge of £10. We will always happily give you an approximate quote for any jobs not listed below. All parts are charged separately.

Please note: There will be an additional labour charge for fitting new parts and accessories, e.g. Brake blocks, cables, chain etc.

For further details on what each service includes, please click on the service title below:

Back on the road Service£30
General Service (including de-grease)£60
Full Service£120
Suspension ServicingSee here for details

Wheel Building

Standard wheel building prices are below, although these may vary for specialist wheels e.g. bladed spokes, downhill, BMX or Brompton

Standard (with purchase of new hub & rim)£40 per wheel

General Maintenance

Labour charges for various maintenance jobs (Parts will be charged for separately)

Front+rear gear adjustmentfrom £20
Brake adjustment (not hydraulic)from £10
True wheelfrom £15
Replace broken spokefrom £20
Fit new tube or tyrefrom £12 (£20 for both wheels)
Fit new rear tube/tyre to hub geared bikefrom £20
Fit new rear tube or tyre (covered in chainguards)from £20
Fit new wheel (front)from £15
Fit new wheel (rear) inc. realignment of gearsfrom £20
Hydraulic brake bleeding (per brake)from £25
Hydraulic brake service (per brake)from £30

Replacement of Individual Parts

Labour charges for the replacement of individual parts (Parts will be charged for separately)

Bottom bracket fit inc re-cutting of threadfrom £30
Bottom bracket fit for Hollowtech II type inc facingfrom £30
Headset inc headtube inspectionfrom £30
Gear cablefrom £15
Brake block or cable (caliper brake)from £15
Brake block or cable (centre pull / V-brake)from £15
Fit new derailleur (front or rear) inc set up gearsfrom £30
Block & chain inc gear set up, lube mechs & cablesfrom £30
Full Mudguard Sets£20
Grips/Bar tape£10
Misc Accessory Fitting£10

Bike Storage Costs

We have very limited space for bike storage and would therefore ask that customers collect their bike on the day of repair. We are forced to charge a bike storage supplement of £10 per day, calculated from the day of repair to the day of collection.

Service Plans

Why not take the hassle and some of the cost out of maintaining your new cycle by choosing one of the new service plans that we have on offer? All our stores have fully functioning workshops with experienced mechanics who will keep your bike riding at its most efficient.

Our Service Plan Options

Plan One - One General Service (RRP £60) within the first year of ownership *£40
Plan Two - Two General Services (RRP £120) within 18 months of ownership *£70
Plan Three - Three General Services (RRP £180) within two years of ownership *£100

Our Service Plans can be purchased for cycles sold by Cycle Surgery at the time of purchase and up to 6 weeks after purchase only.

* Our Service Plans do not cover the cost of parts, suspension units, hydraulic brakes or parts de-greasing. Service Plan vouchers are non-replaceable and non-refundable. Click here for full Terms + Conditions

Opening Hours

10am - 7pm
10am - 7pm
10am - 7pm
10am - 8pm
10am - 7pm
10am - 7pm
11:30am - 5:30pm

Christmas Hours

Mon 22nd Dec
8am - 8pm
Tues 23rd Dec
8am - 8pm
Christmas Eve
8am - 5pm
Christmas Day
Boxing Day
10am - 6pm
Sat 27th Dec
9am - 6pm
Sun 28th Dec
11am - 5pm
Mon 29th Dec
8am - 7pm
Tues 30th Dec
8am - 7pm
New Years Eve
8am - 5pm
New Years Day
11am - 5pm


Specialized Concept Store
11 Mercer Street,

Contact Details

Email: manager.specialized@cyclesurgery.com

Tel: 0207 438 9450

Store Manager

Robin Holloway

Bike Brands in Store

  • Specialized

Additional Brands in Store

  • Abus locks
  • Altura clothing
  • Camelbak
  • Endura clothing
  • Garmin GPS
  • Oakley sunglasses
  • Ortlieb bags
  • Polar HRM
  • Powerbar nutrition
  • Shimano components
  • SIS  nutrition
  • Timbuk 2 courier bags
  • Vaude packs