Specialized Concept Store

Specialized Concept Store Logo

2015, and another new year for Cycle Surgery’s SPECIALIZED CONCEPT STORE in Mercer Street, Covent Garden. 2014 saw Specialized take overall victories in the Tour de France, the Vuelta d’Espana, the World Road Championships, World CycloCross Championship, to name a few – the brand is going from strength to strength and with a great range of Specialized bikes and equipment, the Covent Garden store will help you make informed choices for your bike, your equipment and your clothing.

For the commute we have the Sirrus and Vita ranges, along with pannier racks and bags, backpacks, waterproofs, lights and locks – all you will need to get to and from the workplace or place of study with a smile on your face in the wet days of January or the heat of July.

Fancy a Dirty Weekend? We have a wide spread of big-tyred beasts, from Hardrocks at £350 and full-suss playthings at just over a grand, all the way to £7-thousand pounds worth of carbon fibre full suspension S Works thoroughbred: good enough for Jaroslav Kulhavy and his World Cup triumph, it will certainly cope with the South Downs.

For those weekend road warriors amongst us, the Roubaix & Rubys are our bikes of choice for clocking up a few comfortable miles and nailing those Sportives, or hammering the cobbles in Northern Europe; and if Speed is your thing we carry Tarmac, Amira and Venge models from entry level to S Works. Not enough pain? Triathlon and Time Trial specific SHIVs are available if you want to compete with Senor Gomez…

If you prefer to do your own thing why not consider a Custom Build: We have a wide range of S-Works frames in store and access to all of the Specialized range (subject to availability), so can build you up a very tasty ride: carbon wheels – check out the Roval CLX series; electronic shifting? – Ultegra and Dura Ace Di2 both available & compatible with all our frames. Our Mechanic Luis is highly skilled and very experienced in this area and will happily discuss and help plan your personal bespoke bike. Worth noting as well as that our fully equipped workshop can offer servicing at all levels, whatever the bike, whatever the budget: full price list is on this page and you can always call for a chat if you need clarification.

Now you have the bike, makes things better with a Specialized BG Fit! One of London’s best Fit Technicians is back at Covent Garden running our Fit programme supported by several in-store staff, so you should now be able to book a Fit seven days a week at a time of your convenience. For more information click here.

Bike done, Fit done – now you have no excuses: Get Out and Ride!!

View the Cycle Surgery Specialized Concept Store

See the Specialized range online

View the entire range of Specialized products, including everything we stock at our concept store, online!

Here you'll find all of your favourite Specialized products including S-Works gear, BG FIT clothing & equipment, bikes, helmets, saddles and much more!

Find the Specialized online shop here...

Meet the team

The current team are all experienced cyclists and are keen to get you on to the bike of your choice and the workshop offers every service from a basic clean and lubricate through to Custom Build. See Price Guide below.

Specialized - Robin

Robin - Store Manager

Current Bike
Roubaix; plus no-name steel frame commute bike.
Bike of Lust!
S-Works Roubaix Red 22
Cycling High Points
Swaledale, Arkengarthdale, N York Moors off road – ‘back in the day’; North Down CC Coastal Challenge – a glorious road ride around the Ards Peninsula in Northern Ireland.
My glass is always half empty. Or half full. But I always have a glass!
Specialized - Ian

Ian Jenner - Assistant Manager

Current Bike
Dedacciai custom build for commuting/winter training; Cervelo S2 for the serious stuff
Bike of Lust!
Specialized Venge Pro Race – in Hyper green; and a Crux Elite Carbon Evo would be nice
Cycling High Points
Racing UK & abroad, both road & TT, & far too many Italian Gran Fondos to mention. Low point? – getting dropped on the Monte Grappa by a guy with one leg! In my defence, he was a paralympian…
Run my own cycle coaching company & sitting Level 111 British Cycling Coaching exam
Specialized - Luis

Luis - Mechanic

Current Bike
Tarmac custom build
Bike of Lust!
S-Works Tarmac Di2
Cycling High Points
Loving English weather
I worked for Specialized in Alicante for 2 years: they don’t sell winter clothes...
Specialized - Ben

Ben - Sales Assistant & Mechanic

Current Bike
Globe Roll SE
Bike of Lust!
S-Works Allez Ltd & S-Works Epic WC
Cycling High Points
Racing fulltime as Amateur Elite in France – 6 seasons; once did 11 hour training ride & 320km! (ouch).
Known in one of my previous workshops as WrenchForce (‘it ain’t seized – it just needs WrenchForce’)

Workshop Services

cytech logo

Our workshop staff operate at a high skill level; as well as building all of our instore bikes,we can fix your puncture, service your winter commute bike, get your race machine ready for the season, or build you a very nice personal specification Custom Build. We work closely with Specialized UK to offer a quick turnaround on servicing Roval wheels, RockShocks and Brains, and can organise most other specialist services and repairs for road and off-road equipment. We run Di2 diagnostics, stock Garmin Vector power meter pedals and other race & Tri specific power meters, and can order most replacement parts. If you need any kind of repair a quick chat with our staff will help you choose the best option, and our professional advice will help you get the best result and keep the costs down.

In order to give you a transparent overview of pricing for all activities carried out in our workshops, we have listed approximate costs below. All prices serve only as a guideline and can vary depending on the age, condition and type of bike. There is a minimum labour charge of £10. We will always happily give you an approximate quote for any jobs not listed below. All parts are charged separately.

Please note: There will be an additional labour charge for fitting new parts and accessories, e.g. Brake blocks, cables, chain etc.

For further details on what each service includes, please click on the service title below:

Back on the road Service£30
General Service (including de-grease)£60
Full Service£120
Suspension ServicingSee here for details

Wheel Building

Standard wheel building prices are below, although these may vary for specialist wheels e.g. bladed spokes, downhill, BMX or Brompton

Standard (with purchase of new hub & rim)£40 per wheel

General Maintenance

Labour charges for various maintenance jobs (Parts will be charged for separately)

Front+rear gear adjustmentfrom £20
Brake adjustment (not hydraulic)from £10
True wheelfrom £15
Replace broken spokefrom £20
Fit new tube or tyrefrom £12 (£20 for both wheels)
Fit new rear tube/tyre to hub geared bikefrom £20
Fit new rear tube or tyre (covered in chainguards)from £20
Fit new wheel (front)from £15
Fit new wheel (rear) inc. realignment of gearsfrom £20
Hydraulic brake bleeding (per brake)from £25
Hydraulic brake service (per brake)from £30

Replacement of Individual Parts

Labour charges for the replacement of individual parts (Parts will be charged for separately)

Bottom bracket fit inc re-cutting of threadfrom £30
Bottom bracket fit for Hollowtech II type inc facingfrom £30
Headset inc headtube inspectionfrom £30
Gear cablefrom £15
Brake block or cable (caliper brake)from £15
Brake block or cable (centre pull / V-brake)from £15
Fit new derailleur (front or rear) inc set up gearsfrom £30
Block & chain inc gear set up, lube mechs & cablesfrom £30
Full Mudguard Sets£20
Grips/Bar tape£10
Misc Accessory Fitting£10

Bike Storage Costs

We have very limited space for bike storage and would therefore ask that customers collect their bike on the day of repair. We are forced to charge a bike storage supplement of £10 per day, calculated from the day of repair to the day of collection.

Service Plans

Why not take the hassle and some of the cost out of maintaining your new cycle by choosing one of the new service plans that we have on offer? All our stores have fully functioning workshops with experienced mechanics who will keep your bike riding at its most efficient.

Our Service Plan Options

Plan One - One General Service (RRP £60) within the first year of ownership *£40
Plan Two - Two General Services (RRP £120) within 18 months of ownership *£70
Plan Three - Three General Services (RRP £180) within two years of ownership *£100

Our Service Plans can be purchased for cycles sold by Cycle Surgery at the time of purchase and up to 6 weeks after purchase only.

* Our Service Plans do not cover the cost of parts, suspension units, hydraulic brakes or parts de-greasing. Service Plan vouchers are non-replaceable and non-refundable. Click here for full Terms + Conditions

Opening Hours

10am - 7pm
10am - 7pm
10am - 7pm
10am - 8pm
10am - 7pm
10am - 7pm
11:30am - 5:30pm


Specialized Concept Store
11 Mercer Street,

Contact Details

Email: manager.specialized@cyclesurgery.com

Tel: 0207 438 9450

Store Manager

Robin Holloway

Bike Brands in Store

  • Specialized

Additional Brands in Store

  • Abus locks
  • Camelbak
  • Garmin GPS
  • Oakley sunglasses
  • Ortlieb bags
  • Polar HRM
  • Powerbar nutrition
  • Shimano components
  • SIS  nutrition
  • Timbuk 2 courier bags
  • Vaude packs