Located one minute from Holborn Underground station this highly visible location has become a real landmark for cyclists in the area. The store has a large shop floor space, great selection of kit and knowledgeable advice from a team of friendly staff.
We are proud to keep over 300 bikes on the premises plus a wide range of clothing and accessories, alongside a full workshop, staffed by a highly experienced team of technicians, which return 99% of service jobs the same day and makes the store one of the biggest bike shops in London.
There is a branch of Runner's Need in store making it a great single-stop for all your bike and running needs in the heart of Central London.
So why not pop in and have a look around the next time you're in the area? We're open 7 days a week and are always happy to help.
The specialist running company, Runners Need, comes to Holborn, offering a large selection of running shoes and apparel - everything that runners need!
I today purchased a Specialized Allez Sport in addition to various other accompanying items such as a lock, helmet etc. I was attended to by Jimmy (James). This is the first road bike I have purchased, but had done a bit of background research prior to visiting your premises. In total the purchase took a good couple of hours at least, which included test-riding a couple of models and a fair amount of questioning and pondering on my part. Jimmy was extremely attentive and polite throughout (even though I am sure that I interfered with his lunch break). It was also apparent that he is very knowledgeable about cycling and was very keen to share his knowledge and experiences which, ultimately, made him a convincing and effective salesperson.
Alexander L, 11th June 2013
"Jake has helped me chose the right bike and subsequently, having been the recipient of an accident and thus damaged my new purchase, has helped me resolve matters swiftly. His approach is an asset to your shop – thanks for your help!"
Charlie, 26th February 2013
"I'd just like to say, as a regular visitor to the Holborn branch, that I am always very impressed with the level of service I receive. The staff there are knowledgeable, attentive and show a genuine interest in my bikes and in making them better and more fun for me to ride. When I come in looking for parts, whether for my folder or my roadie, they suggest great components to complement the bike and have an eye for aesthetics. They are a 'can-do' store which is hard to come by these days, helping to fit new parts and offering great advice. Thumbs up and thanks for all your help guys!"
Hannah, 6th June 2012
Our Workshop mechanics are Cytec qualified which is the benchmark for quality service in our industry. Our workshop has all the necessary tools and parts to get your bike fixed up and back on the road, usually with same day service. If the repair requires a specialist part then we can special order it in for you and book your repair as soon as it arrives. Our workshop team are happy to answer customer enquiries and give good honest advice to help you decide what level of service your bike needs.
In order to give you a transparent overview of pricing for all activities carried out in our workshops, we have listed approximate costs below. All prices serve only as a guideline and can vary depending on the age, condition and type of bike. There is a minimum labour charge of £10. We will always happily give you an approximate quote for any jobs not listed below. All parts are charged separately.
Please note: There will be an additional labour charge for fitting new parts and accessories, e.g. Brake blocks, cables, chain etc.
For further details on what each service includes, please click on the service title below:
|Back on the road Service||£30|
|General Service (including de-grease)||£60|
|Suspension Servicing||See here for details|
Standard wheel building prices are below, although these may vary for specialist wheels e.g. bladed spokes, downhill, BMX or Brompton
|Standard (with purchase of new hub & rim)||£40 per wheel|
Labour charges for various maintenance jobs (Parts will be charged for separately)
|Front+rear gear adjustment||from £20|
|Brake adjustment (not hydraulic)||from £10|
|True wheel||from £15|
|Replace broken spoke||from £20|
|Fit new tube or tyre||from £12 (£20 for both wheels)|
|Fit new rear tube/tyre to hub geared bike||from £20|
|Fit new rear tube or tyre (covered in chainguards)||from £20|
|Fit new wheel (front)||from £15|
|Fit new wheel (rear) inc. realignment of gears||from £20|
|Hydraulic brake bleeding (per brake)||from £25|
|Hydraulic brake service (per brake)||from £30|
Labour charges for the replacement of individual parts (Parts will be charged for separately)
|Bottom bracket fit inc re-cutting of thread||from £30|
|Bottom bracket fit for Hollowtech II type inc facing||from £30|
|Headset inc headtube inspection||from £30|
|Gear cable||from £15|
|Brake block or cable (caliper brake)||from £15|
|Brake block or cable (centre pull / V-brake)||from £15|
|Fit new derailleur (front or rear) inc set up gears||from £30|
|Block & chain inc gear set up, lube mechs & cables||from £30|
|Full Mudguard Sets||£20|
|Misc Accessory Fitting||£10|
Bike Storage Costs
We have very limited space for bike storage and would therefore ask that customers collect their bike on the day of repair. We are forced to charge a bike storage supplement of £10 per day, calculated from the day of repair to the day of collection.
Why not take the hassle and some of the cost out of maintaining your new cycle by choosing one of the new service plans that we have on offer? All our stores have fully functioning workshops with experienced mechanics who will keep your bike riding at its most efficient.
Our Service Plan Options
|Plan One - One General Service (RRP £60) within the first year of ownership *||£40|
|Plan Two - Two General Services (RRP £120) within 18 months of ownership *||£70|
|Plan Three - Three General Services (RRP £180) within two years of ownership *||£100|
Our Service Plans can be purchased for cycles sold by Cycle Surgery at the time of purchase and up to 6 weeks after purchase only.
* Our Service Plans do not cover the cost of parts, suspension units, hydraulic brakes or parts de-greasing. Service Plan vouchers are non-replaceable and non-refundable. Click here for full Terms + Conditions
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- 8am - 7pm
- 8am - 7pm
- 8am - 7pm
- 8am - 7pm
- 8am - 7pm
- 9am - 6pm
- 11am - 5pm
- Good Friday
- 10am - 6pm
- Easter Sunday
- Easter Monday
- 10am - 6pm
Tel: 0207 269 7070