Waterloo Bridge Store
Located within eyesight of the landmark locations of the Strand and the Aldwych, the 3,100 sq ft store is in one of London's most inspiring locations, and is one of the most exciting Cycle Surgery stores we've opened.
Waterloo Bridge is without a doubt the best bridge to view the London skyline from. Whether it's at sunrise, or at any other time, you can't help but be inspired by the view. This is perhaps why it is one of the busiest cycle routes across the river Thames, as people choose to use it as their route through London and into the West End.
With its prominent on street window display, the store is a welcomed sight to the many cyclists, runners, walkers that pass and stop on the north side of the bridge every day. The store is only a short walk for the millions of rail travellers who arrive in London via Charing Cross and Waterloo stations, making this area one of the busiest locations in London.
As the number of cyclists in London continues to grow, we're pleased to be able to service their needs and offer them an exciting retail experience with a combination of Cycle Surgery and Runners Need in one store.
The spacious store provides ample room for our comprehensive range of commuter, road, mountain and folding bikes, and will showcase the latest products from the world's premium bike brands.
We always pride ourselves on our workshops and this one uses the latest tools and technology to service and maintain bikes for commuters and local residents alike, while customers will benefit from the expert technical advice our knowledgeable staff will be able to give to riders of any persuasion.
The store features Runners Need, London's leading specialist running store, which will offer a wide range of running products, expert advice and free gait analysis.
The specialist running company, Runners Need, comes to Waterloo Bridge, offering a large selection of running shoes and apparel - everything that runners need!
"Regarding Marvin, the cycle expert.
Marvin has impressed me with his incomparable dexterity and patience. He has done this not once, but twice!
I lost my lock and stopped by on the way to an interview. He calmly sorted me out and sold me a lock. When I had trouble with it, he managed where I had failed.
His knowledge and his willingness to help is just what every cyclist in a crisis needs."
Becca T, 19th November 2013
"My boyfriend and I bought two bikes via our work's cycle to work scheme via your Waterloo Bridge last week, and I felt compelled to write and let you know about the truly exceptional service we received from your staff at this store. Despite complexities resulting from our work's scheme, Marvin and Marc were unfailingly helpful and went above and beyond to help us out. Both are a credit to your organisation. Marvin was friendly, knowledgeable and incredibly helpful from beginning to end and the levels of customer service he delivers are second-to-none. Marc was also fantastic, getting in touch with your accounts department on three separate occasions to make sure our money came through and suggesting alternative bikes for my boyfriend when the last-remaining sale bike he wanted had been sold.
All in all, you have some exceptional staff and I wouldn't hesitate to use you again."
Laura C, 11th November 2013
I snapped a chain this morning on the way to work and brought it into your Waterloo Bridge store first thing.
The two guys that helped me sort it out were simply outstanding, Great customer service and general attitude. The fact that it was 8am made it even more impressive. I intend to use that store for anything to do with my bike in the future and also when I look to get a new bike in the 2014.
Just wanted to give some credit where it is more than due.
Gareth M, 6th November 2013
"I popped into the Waterloo Bridge store last week and received excellent help and service from the floor staff. The problem with my bike was fixed a matter of minutes with through attention. Highly recommended this store and would return again."
Nuala C, 25th February 2013
"Just wanted to thank the Waterloo branch for great service in relation to my bike. It was an old bike and needed quite a bit done - but they helped me do things in the most cost-effective way, and now the bike runs (and even looks) fantastic. Great people - thank you."
Dominic H, 24th November 2012
"I am writing to say that Owen and the technician team at the new Waterloo Bridge Road did a superb job on my bike.
I always take my bikes to be serviced at Cycle Surgery, usually in to the store at Holborn. I have found over many years that your technicians are the best in town.
I booked my mountain bike in to be serviced at Holborn, but unfortunately they found a crack in my frame.
I needed to get a bike back on the road as quickly as possible, asked if the Holborn team could rebuild an old road bike of mine, but they were fully booked, but they did suggest trying Waterloo Bridge. To cut a long story short, Owen and Team at Waterloo Bridge accommodated me the very next day and completely rebuilt my bike, swapping 20 year old partially seized components off another frame.
Basically I have ended up with a new bike, and all the staff could not have been more helpful.
A very big thank you to all!"
Marc W, 20th August 2012
"I went to your Waterloo Bridge shop yesterday. Your customer service was outstanding. Thanks for the experience."
Stephanie T, 23rd July 2012
Our Workshop mechanics are Cytec qualified which is the benchmark for quality service in our industry. Our workshop has all the necessary tools and parts to get your bike fixed up and back on the road, usually with same day service. If the repair requires a specialist part then we can special order it in for you and book your repair as soon as it arrives. Our workshop team are happy to answer customer enquiries and give good honest advice to help you decide what level of service your bike needs.
In order to give you a transparent overview of pricing for all activities carried out in our workshops, we have listed approximate costs below. All prices serve only as a guideline and can vary depending on the age, condition and type of bike. There is a minimum labour charge of £10. We will always happily give you an approximate quote for any jobs not listed below. All parts are charged separately.
Please note: There will be an additional labour charge for fitting new parts and accessories, e.g. Brake blocks, cables, chain etc.
For further details on what each service includes, please click on the service title below:
|Back on the road Service||£30|
|General Service (including de-grease)||£60|
|Suspension Servicing||See here for details|
Standard wheel building prices are below, although these may vary for specialist wheels e.g. bladed spokes, downhill, BMX or Brompton
|Standard (with purchase of new hub & rim)||£40 per wheel|
Labour charges for various maintenance jobs (Parts will be charged for separately)
|Front+rear gear adjustment||from £20|
|Brake adjustment (not hydraulic)||from £10|
|True wheel||from £15|
|Replace broken spoke||from £20|
|Fit new tube or tyre||from £12 (£20 for both wheels)|
|Fit new rear tube/tyre to hub geared bike||from £20|
|Fit new rear tube or tyre (covered in chainguards)||from £20|
|Fit new wheel (front)||from £15|
|Fit new wheel (rear) inc. realignment of gears||from £20|
|Hydraulic brake bleeding (per brake)||from £25|
|Hydraulic brake service (per brake)||from £30|
Labour charges for the replacement of individual parts (Parts will be charged for separately)
|Bottom bracket fit inc re-cutting of thread||from £30|
|Bottom bracket fit for Hollowtech II type inc facing||from £30|
|Headset inc headtube inspection||from £30|
|Gear cable||from £15|
|Brake block or cable (caliper brake)||from £15|
|Brake block or cable (centre pull / V-brake)||from £15|
|Fit new derailleur (front or rear) inc set up gears||from £30|
|Block & chain inc gear set up, lube mechs & cables||from £30|
|Full Mudguard Sets||£20|
|Misc Accessory Fitting||£10|
Bike Storage Costs
We have very limited space for bike storage and would therefore ask that customers collect their bike on the day of repair. We are forced to charge a bike storage supplement of £10 per day, calculated from the day of repair to the day of collection.
Why not take the hassle and some of the cost out of maintaining your new cycle by choosing one of the new service plans that we have on offer? All our stores have fully functioning workshops with experienced mechanics who will keep your bike riding at its most efficient.
Our Service Plan Options
|Plan One - One General Service (RRP £60) within the first year of ownership *||£40|
|Plan Two - Two General Services (RRP £120) within 18 months of ownership *||£70|
|Plan Three - Three General Services (RRP £180) within two years of ownership *||£100|
Our Service Plans can be purchased for cycles sold by Cycle Surgery at the time of purchase and up to 6 weeks after purchase only.
* Our Service Plans do not cover the cost of parts, suspension units, hydraulic brakes or parts de-greasing. Service Plan vouchers are non-replaceable and non-refundable. Click here for full Terms + Conditions
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- 8am - 7pm
- 8am - 7pm
- 8am - 7pm
- 8am - 7pm
- 8am - 7pm
- 9am - 6pm
- 11am - 5pm
Tel: 0207 212 9930