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BRAND STORY: ORBEA

With a flair for design and an innovative approach to technology gained from over 80 years' experience, Orbea stands firmly at the forefront of the cycling industry


How the story starts...

Orbea have a long history of designing and manufacturing some of the most cutting edge and stylish bikes around. The brand was born in 1930, and almost instantly gained recognition as a leading brand after a stage win at the Tour de France by Mariano Canardo - a win that helped catapult the brand into the public eye. From here, Orbea grew the company quickly and by 1946, the brand employed 1,000 workers, produced 50,000 bicycles per year and could manufacture every component necessary to build the bikes.

Tough times 

During the post-war era, the demand for bicycles diminished and Orbea was projected on a downward journey of economic instability. So bad were the finances that the brand had to be bought out by the workers to stop it falling off the precipice of bankruptcy. This formation of a cooperative business reinvigorated Orbea, however it was it was several years before the brand returned to the race scene. This time though, Orbea burst onto the competitive cyclocross race scene as well as returning to road racing with impressive style. 

Taking on new markets

Throughout the eighties Orbea regained its form and commitment to the race scene, with stage wins at the Vuelta Espana and Tour de France. Later, Orbea took on the newly emerging mountain biking market, something that proved to be very successful for the brand and forced them to adapt to the new discipline of cycling. A strong mountain bike team and sponsorship deals and affiliations meant that the project of internationalising the brand was met head on, and after success after success on all fronts of the race scene, Orbea were able to stretch across the globe to all main markets.

Orbea mountain bikes

With cutting edge geometry and a no fuss 1x11 XT drivetrain, the Orbea Rallon X10 is more than just a pretty face

Effortless style, born in the Basque Country

Orbea’s long and dedicated history to the cycling industry has established them with a strong brand presence in the development of innovation through both their range and race teams. Although perhaps less known than the likes of Trek and Specialized, Orbea have become known as the artisans of the bike world - and with that status comes a certain level of exclusivity. With a commitment to creativity, quality and pushing the sport forward in all disciplines, Orbea are a powerhouse, born in the cycling-obsessed region of the Basque Country. 

Orbea bikes

Simplicity is the ultimate sophistication... Orbea bikes are recognisable by their clean lines and uncluttered styling

Road bikes

Orbea’s road offering is second to none. Over 80 years’ experience in the road racing scene has allowed them to develop a road range that stretches race, endurance and gravel/adventure. Here are three of the best...

Mountain bikes

Orbea have been making waves in the mountain bike industry over recent years with their offering of first-class carbon trail and enduro bike. Here are our favourites…

Urban bikes

Orbea’s urban range incorporates lightweight chassis and fast geometries to produce a ride that’s quick through traffic and comfortable on longer rides. With many technologies filtering through from their road range, Orbea’s urban bikes pack a punch – taking you from the city to country roads with ease. 


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