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EXCLUSIVE UK UNVEILING OF THE WHYTE S-150

The hottest new bike of 2017 lands at Cycle Surgery Strype Street on the 28th of June


You are invited to join us, along with the team from Whyte Bikes, to the UK exclusive unveiling of the brand-new S-150 on Wednesday 28th of June at our London Strype Street store. This is the first time you’ll be able to see the new 29” wheeled model in the UK before it’s released later in the year. 

Whyte mountain bikes

The 29er mentality

Over the past few years there’s has been much conversation of wheel size within the industry - with the standardised mtb wheel size moving from 26-inch to 27.5-inch perhaps causing much of the controversy. Now, many brands are looking to the biggest, most burly wheel size around for their gravity oriented bikes…the 29er.

 

With their ability to carry speed over obstacles and remain stable, Cross-Country race mountain bikes have used 29-inch wheels for ever and a day, and now, this wheel size mentality is being brought into the gravity oriented world of mountain biking.

 

Enduro racing requires many of the characteristics that 29-inch wheels offer and this is the main crux of why the largest wheel size on the market is being introduced to several longer travel rigs. So, what are the core benefits to 29-inch wheels over their smaller counterparts;

Stability over the rough stuff

Naturally, with the increase in diameter to 29-inch wheels comes an increase in stability - and that’s particularly significant when it comes to rough terrain. On ‘big mountain’ descents where you’ll find large rock and root features, a 29-inch wheel will cope better and provide more stability, enabling the rider to remain confident and fast through technical sections.

 

“29ers aren’t new, actually they’ve been around almost as long as the 26-inch wheel has, the key thing at moment is the advances is technology. With the introduction of boost hubs front and rear, 29ers have really shown the trail, alpine and enduro markets what they are capable of.”

 

- Sam Bannister, Bike Buyer. 

Carry more speed

Speed is everything when it comes to enduro racing, and due to the ‘stage’ format of the discipline, enduro racing requires riders to be quick on the ascents, the descents and on the flatter sections of the course. A 29-inch wheel lends many attributes to carrying speed through the different elevations of enduro racing and indeed riding in Alpine environments.

 

Sam says: “I’ve been a fan of 29ers for a long time now, and this is mainly down to the ‘speed for free’ you get. By maintaining rolling speed over technical features in the trail means you’re ultimately faster down the trail and less likely to get caught-up in tricky parts.”

A downhill bike and trail bike all in one

One of the main selling points of a longer travel 29er is its ability to feel as confident as a downhill bike on the descents but remain as nimble and responsive on the climbs as a shorter-travel, 27.5” trail bike. This is a major reason why the 29-inch, longer travel philosophy is becoming so popular throughout both the enduro racing and trail riding scenes.

 

“I feel the slight loss of manoeuvrability you get with a 29er is worth the overall speed, and the improving geometries and lighter & lighter weight builds have really made the 29er a force to be reckoned with out on the trail.”

 

– Tom Crane, Equipment and Components Buyer. 

Save the date

So, we welcome all who are interested in the unveiling of this highly revered 29er, talk to the creators and thinkers behind the Whyte S-150 and see it in all its glory for the first time in the UK. Come along for a drink and nibbles, chat to the people behind Whyte Bikes about this exciting new model and even take part in our quiz and test your mountain biking knowledge.  

 

Date: 28th June

Time: 6pm – 9pm

Location: Cycle Surgery Strype Street

Quiz to commence at 7pm – places for the quiz are limited. 

Get your ticket

Sign up for your free ticket HERE


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