New Vacancy - eCommerce Content Executive - Head Office, Guildford

Supporting the eCommerce Content Manager with sourcing content, appropriate presentation and implementation of content on the Snow+Rock, Cycle Surgery and Runners Need eCommerce websites ensuring Omnichannel consistency to brand guidelines and other sales and marketing channels. Using exceptional attention to detail to proofread copy, and high levels of accuracy to ensure content is implemented as required to engage with visitors, and to maximise sales and conversion rates


Key Responsibilities

  • Supporting the eCommerce Content Manager and working with in-house colleagues and external parties to produce suitable written and visual content; including campaign imagery, advice, inspiration, photography and video that is consistent with other channels to support our positioning as a leading Omnichannel retailer
  • Using schedules to ensure that work is meeting business priorities and deadlines
  • Uploading content and implementing amendments to the website using a Content Management System (CMS) and third-party software
  • Working with the eCommerce Content Manager to analyse data and identify opportunities to improve content and maximize conversion rates. Using tools such as MS Excel and website analytics software
  • Writing copy for the website as required during busy periods
  • Supporting the eCommerce team with ad hoc general administration tasks as required

Works With

  • eCommerce Merchandising
  • Digital Marketing
  • Brand Marketing
  • CRM
  • Other colleagues across Outdoor & Cycle Concepts
  • Existing external brands and group partners, to maximise use of their content and contacts
  • Companies and individuals providing partnership opportunities to improve our content
  • Liaison with third party service and software providers, as required

Key Performance

  • KPIs will be focussed around the engagement of our customers with content as well as the successful delivery of our content plans

Knowledge Required

  • Understanding of basic SEO
  • Knowledge of website analytics software (such as Google Analytics) and other content analytics solutions
  • A knowledge of the Outdoor industry would be a distinct advantage
  • Working knowledge of Adobe Experience Manager would be an advantage
  • An understanding of how customers use content throughout their purchase decision
  • An understanding of factors affecting web usability

Skills and Qualifications

  • Experience working within an ecommerce retail environment would be an advantage
  • Proven online copy writing skills
  • An awareness of HTML, and have basic editing skills
  • Experience using a Content Management System
  • Experience working within an eCommerce/SEO/Content Marketing or similar environment
  • Interpreting and reporting using data, preferably from multiple sources
  • Have experience of creative writing (ideally published online)
  • Have experience at briefing an internal or external creative studio
  • Strong verbal and written communication skills, with experience influencing others
  • Demonstrable experience managing time and workload under pressure and within tight deadlines

Behaviour and Competencies

  • A focus to put the customer focus and a drive to deliver a first class customer experience
  • Continual drive for improvement, challenging existing ways of working where appropriate.
  • Enthusiasm and desire to develop skills within a dynamic ecommerce environment
  • A passion for working in eCommerce, and an understanding of Content Marketing’s role within it
  • A keen attention to detail

If you are interested in applying for this role, please email your CV and covering letter to